我們的故事 Our Story

從幕後走向世界 From Behind the Scenes to the World Stage

我們不只是攝影師,我們是視覺工程師。我們將好萊塢等級的片場規範與巴黎時尚圈的審美標準帶回台灣。 We’re not just photographers—we’re Visual Engineers. We bring Hollywood-grade production standards and Parisian fashion aesthetics back to Taiwan.

關於行影 The Studio

行影影像製作有限公司 GoPhoto Image Production

我們是國內少見能做到「全視覺策劃行銷」的團隊。從 2014 年起,我們一步一腳印為影視產業打開另一扇窗,讓更多人看見在劇本內容之外,視覺影像如何成為行銷神隊友。 We're one of the rare teams in Taiwan capable of 'comprehensive visual marketing planning.' Since 2014, we've been opening new doors for the film and television industry, showing how visual imagery can be the ultimate marketing partner beyond script content.

我們的核心技術在於能全方位針對劇本內容進行梳理,並配合作品所需打造完整且具一致性的視覺素材,讓觀眾能從內容一路延伸到行銷素材上,都有著相同的感受與體驗。 Our core competency lies in comprehensively analyzing script content and crafting complete, consistent visual materials tailored to each production's needs—ensuring audiences experience the same language from content to marketing.

2014

行影影像成立

開始為影視產業提供專業視覺服務

2014

YSL 全球形象攝影

創辦人擔任 Yves Saint Laurent 全球平面形象廣告攝影師

2021

《茶金》《斯卡羅》

連續操刀兩部現象級台劇的視覺策劃

2023

《疫起》《八尺門的辯護人》

持續打造話題作品的完整視覺語言

2024

全視覺影像基地

籌備打造結合 AI 技術的新世代創作基地

2014

Studio Founded

Began providing professional visual services for film and television

2014

YSL Global Campaign

Founder became global print campaign photographer for Yves Saint Laurent

2021

Gold Leaf & SEQALU

Visual planning for two phenomenal Taiwanese drama series

2023

Eye of the Storm & The Attorney

Continued creating complete visual languages for acclaimed productions

2024

Visual Production Hub

Preparing to build a next-generation creative hub integrating AI technology

創辦人專訪 The Founder

曹凱評 Sam Tsao Sam Tsao

總監 / 創辦人 Director / Founder

用千分之一秒,凝結永恆 Freezing eternity in a thousandth of a second

Q. 你如何定義自己的角色?

導演的世界,是一秒 24 格的動態思考;而我,專注於千分之一秒的凝結瞬間。我不只是攝影師,我是視覺的翻譯者——把劇本的文字語言,轉化成觀眾一眼就能感受的影像語言。

Q. 作為名導之子,你如何走出自己的路?

我是曹瑞原導演的兒子,但我選擇走自己的路。早期我刻意與父親保持工作上的距離,選擇在其他劇組從頭學起。我參與了吳宇森導演的《太平輪》、范冰冰主演的《王朝的女人·楊貴妃》等國際大製作,在那裡我建立了國際級的片場工作標準。

Q. 時尚攝影的經歷如何影響你?

2014 年,我有幸擔任 YSL 全球平面形象廣告攝影師——這是台灣攝影師罕見的殊榮。巴黎時尚圈對細節的極致追求,深深注入了我的創作基因。這讓行影的作品在傳統影視劇照中獨樹一格。

Q. 你追求什麼樣的影像風格?

受名導張毅影響,我追求的畫面是「像篇文學小說——舉重若輕,卻一針見血」。我相信一部影視作品肯定擁有許多不同的樣貌,而這正是我們能發揮的著力點。

Q. How do you define your role?

Directors think in 24 frames per second. I focus on freezing a thousandth of that moment. I'm not just a photographer—I'm a visual translator, converting the textual language of scripts into imagery that audiences can feel at a glance.

Q. As the son of a famous director, how did you forge your own path?

I'm the son of Golden Bell Award-winning director Tsao Jui-Yuan, but I chose to forge my own path. Early in my career, I deliberately kept distance from my father's work, learning from the ground up on other sets. I worked on John Woo's 'The Crossing' and 'Lady of the Dynasty' starring Fan Bingbing—that's where I established international-grade production standards.

Q. How did fashion photography influence you?

In 2014, I had the honor of becoming YSL's global print campaign photographer—a rare achievement for a Taiwanese photographer. The Paris fashion world's obsessive pursuit of detail deeply infused my creative DNA. This makes our work stand apart from traditional film stills.

Q. What visual style do you pursue?

Influenced by director Chang Yi, I pursue images 'like literary novels—seemingly effortless, yet piercing to the core.' I believe every film and TV work has many different faces, and that's exactly where we can make an impact.

重要合作 Key Collaborations

章子怡 長期信任合作,捕捉最真實的狀態
曹瑞原導演 父子聯手,《斯卡羅》視覺統籌
吳宇森導演 《太平輪》國際製作歷練
Zhang Ziyi Long-term trusted collaboration, capturing authentic states
Director Tsao Jui-Yuan Father-son collaboration, SEQALU visual direction
Director John Woo The Crossing international production experience
獎項與肯定 Awards & Recognition

專業認可 Industry Recognition

來自業界與媒體的肯定 Acknowledgment from industry and media

創意獎項

4A 創意獎入圍

以創新視覺策劃入圍台灣廣告界最高榮譽

產業認可

文策院文化創業加速器

獲選第四期加速器團隊,獲得業師指導與資源挹注

Creative Award

4A Creative Awards Nominee

Nominated for Taiwan's highest advertising honor for innovative visual planning

Industry Recognition

TAICCA Cultural Accelerator

Selected for the 4th cohort accelerator program with mentorship and resources

媒體報導 Media Coverage

電視專訪

八大電視專訪

八大電視

新聞報導

GTV 新聞報導

GTV

產業報導

文策院專題報導

文化內容策進院

TV Interview

GTV Television Interview

GTV

News Coverage

GTV News Coverage

GTV

Industry Report

TAICCA Feature Story

Taiwan Creative Content Agency

我們相信 What We Believe

有態度,才有深度 Attitude Creates Depth

文學性影像

受名導張毅影響,我追求的畫面是「像篇文學小說──舉重若輕,卻一針見血」。我們創造的是沈穩、優雅、帶有閱讀感的「藝廊」氛圍。

信任與親密感

與章子怡等頂級演員的合作,建立在長期累積的信任之上。我們能捕捉到演員最真實的狀態,這種「隱形的觀察者」特質,是我們爭取高端藝人經紀公司的關鍵。

全視覺策劃行銷

我們是國內少見能做到「全視覺策劃行銷」的團隊。我們針對劇本內容進行梳理,配合作品所需打造完整且一致的視覺素材,讓觀眾從內容到行銷都能感受到相同的語言。

Literary Imagery

Influenced by director Chang Yi, I pursue images 'like literary novels—seemingly effortless, yet piercing to the core.' We create an atmosphere of calm elegance with gallery-quality presence.

Trust & Intimacy

Our collaborations with top artists like Zhang Ziyi are built on long-term trust. We capture their most authentic states—this 'invisible observer' quality is key to securing top talent agency contracts.

Full Visual Planning

We're one of the rare teams capable of 'comprehensive visual marketing planning.' We analyze scripts and craft complete, consistent visual materials—ensuring audiences experience the same language from content to marketing.

我們的作品 Our Work

我們的作品 Our Work

從宣傳照到海報設計,我們建立完整的視覺語言體系 From promotional stills to poster design, we build complete visual language systems

2021
時代劇

茶金

被譽為最美時代劇,首波宣傳照即受市場關注。我們用充滿時代感的背景、溫潤的色澤與細節,打造了一致性的符號語言。

2021
史詩劇

斯卡羅

我們負責角色海報與視覺執行,將史詩級的敘事格局融入每一張定格。

2023
劇情片

疫起

我們在緊張感與人性光輝之間找到視覺平衡,讓海報本身成為情緒的入口。

2023
社會劇

八尺門的辯護人

法律與人權題材的視覺詮釋——我們用影像傳達深沉而有力量的訊息。

2021
Period Drama

Gold Leaf

Praised as the most beautiful period drama. Our first wave of promotional photos immediately caught market attention—period atmosphere, warm colors, and consistent symbolic language.

2021
Epic Drama

SEQALU

We handled character posters and visual execution, infusing epic narrative scope into every still frame.

2023
Feature Film

Eye of the Storm

We found the visual balance between tension and human brilliance, making the poster itself an emotional gateway.

2023
Social Drama

The Attorney

Visual interpretation of law and human rights themes—we conveyed profound and powerful messages through imagery.

我們的願景 Our Vision

打造全視覺影像基地 Building a Complete Visual Production Hub

下一步,我們要打造「全視覺影像基地」。不只是吸引人才加入,更重要的是匯聚 AI 技術量能與影像設計的創作動能,為市場提供更多元、完整的服務。 Our next step is to build a 'Complete Visual Production Hub'—not just to attract talent, but to aggregate AI technology capabilities and creative imaging momentum, providing more diverse and comprehensive services to the market.

"
我相信一部影視作品肯定擁有許多不同的樣貌,而這正是我們能發揮的著力點。藉由專業的梳理、拆解、重組與詮釋,我們要挖掘出隱藏在文本背後的瑰寶。 I believe every film and TV work has many different faces, and that's exactly where we can make an impact. Through professional analysis, deconstruction, reorganization, and interpretation, we unearth the treasures hidden behind the text.
"

準備好為你的作品注入靈魂了嗎? Ready to Infuse Soul Into Your Work?

從劇本梳理到視覺呈現,我們提供全方位的視覺策劃服務。 From script analysis to visual presentation, we provide comprehensive visual planning services.

與我們合作 Work With Us