我們為你贏下這關鍵一瞬。 We Engineer That Split Second.
當其他工作室還在追求美感，我們早已在設計注意力捕獲系統。每一張海報都經過 A/B 測試、眼動追蹤驗證，並針對 Netflix 縮圖、影院海報牆、社群動態優化。 While other studios chase aesthetics, we engineer attention capture systems. Every design is A/B tested, eye-tracking validated, and optimized for Netflix thumbnails, theater displays, and social feeds.
// 我們不做藝術品，我們做投資報酬率。 // We don't make art. We make ROI.
在演算法時代，美觀的設計只是虛榮指標。注意力捕獲才是唯一重要的指標。 In the algorithm age, beautiful design is a vanity metric. Attention capture is the only metric that matters.
你的電影在串流平台上與 10,000+ 部作品競爭。
我們為縮圖而設計——不是為海報框。每個元素都在 160×90 像素下測試，確保最高點擊率。如果在縮圖尺寸下不行，就不會交付。
這是注意力工程，不是裝飾。
每張主視覺在交付前都會經過眼動追蹤分析。我們會精確顯示觀眾在前 200 毫秒內注視的位置。
沒有猜測，只有數據。
Netflix、Amazon、HBO——每個平台都有不同的縮圖要求和推薦演算法。
我們交付針對各平台優化的版本，最大化演算法能見度和首頁推薦機率。
恐怖片需要皮質醇觸發。喜劇需要多巴胺暗示。劇情片需要同理心鉤子。
我們將神經反應對應到視覺元素，確保海報直接與目標觀眾的潛意識對話。
最好的行銷是免費行銷。我們設計具有內建病毒潛力的主視覺——邀請惡搞、分享和社群討論的構圖。
你的海報將成為文化對話的起點。
在你投入 5000 萬行銷預算之前，先知道哪張海報能轉換。我們執行焦點小組測試並提供比較效能數據。
用數據做決策，不是直覺。
Your movie competes with 10,000+ titles on streaming platforms.
We design for the thumbnail—not the frame. Every element is tested at 160×90 pixels to ensure maximum click-through rate. If it doesn’t work at thumbnail size, it doesn’t ship.
This is attention engineering, not decoration.
Every key art goes through eye-tracking analysis before delivery. We show you exactly where viewers look in the first 200ms.
No guesswork. Pure data.
Netflix, Amazon, HBO—each platform has different thumbnail requirements and recommendation algorithms.
We deliver platform-specific variants that maximize algorithmic visibility and homepage placement probability.
Horror needs cortisol triggers. Comedy needs dopamine cues. Drama needs empathy hooks.
We map neurological responses to visual elements, ensuring your poster speaks directly to your target audience’s subconscious.
The best marketing is free marketing. We design key art with built-in viral potential—compositions that invite parody, sharing, and social commentary.
Your poster becomes a cultural conversation starter.
Before you commit $50M to marketing, know which poster converts. We run focus group testing and provide comparative performance data.
Make decisions with data, not gut feelings.
每個專案都是視覺投資，這是投資報酬。 Every project is a visual investment. Here's the return.
低預算恐怖片，沒有明星。目標：吸引滑過 50+ 部作品才會點擊的 Z 世代觀眾。
運用高對比負空間與不對稱臉部定位。主角的眼睛打破三分法則，製造潛意識不安。
色彩：去飽和青色 + 動脈紅強調色。經測試可在 78% 焦點小組參與者中觸發皮質醇反應。
原始概念：一般的黑暗森林加上標題疊加。縮圖尺寸下無法辨識。
最終設計：高對比臉部特寫搭配出血字體。100% 縮圖辨識度。
對比客戶原始概念
在 3 個市場達成
高於類型平均
群戲喜劇對抗暑期強檔。需要在 0.2 秒內傳達「好笑」，但不能展示任何笑話。
黃色主導配色（經測試喜劇轉換率最高）。誇張的臉部表情搭配刻意的不對稱。
字體：手繪風格暗示自發性和真實感。
片廠方向：安全、置中的團體照。焦點小組評為「容易忘記」。
我們的方向：動態對角構圖、普普藝術色塊。「記憶度」評分 +65%。
超出預期 35%
海報揭曉後調查
無提示品牌回憶
藝術電影尋求影展關注和發行商興趣。預算：所有行銷素材低於 $5,000 美元。
極簡負空間設計。單一孤立人物，背對觀眾。字體融入環境。
策略：針對影展策展人的美學偏好 + 社群媒體傳播性設計。
導演概念：字面重現場景。策展人：「看過了。」
最終概念：抽象情感表達。策展人：「這個要求關注。」
包括日舞、多倫多
海報發布 60 天內
IndieWire「年度海報」
Low-budget horror film with no star power. Target: Gen Z audiences who scroll past 50+ titles before clicking.
Deployed high-contrast negative space with asymmetrical face positioning. The protagonist’s eye breaks the rule of thirds, creating subconscious unease.
Color palette: Desaturated teal + arterial red accent. Tested to trigger cortisol response in 78% of focus group participants.
Original concept: Generic dark forest with title overlay. Unreadable at thumbnail size.
Final design: High-contrast face close-up with bleeding typography. 100% thumbnail legibility.
vs. client's original concept
Achieved in 3 markets
Above genre average
Ensemble comedy competing against summer blockbusters. Need to communicate ‘funny’ in 0.2 seconds without showing a single joke.
Yellow-dominant palette (tested highest conversion for comedy). Exaggerated facial expressions with intentional asymmetry.
Typography: Hand-painted style suggesting spontaneity and authenticity.
Studio's direction: Safe, centered group shot. Tested as 'forgettable' by focus groups.
Our direction: Dynamic diagonal composition, pop-art color blocking. 'Memorable' rating +65%.
Exceeded projections by 35%
Post-poster reveal survey
Unprompted brand recall
Art house drama seeking festival attention and distributor interest. Budget: Under $5,000 for all marketing materials.
Minimalist negative space design. Single isolated figure, back-turned. Typography integrated into environment.
Strategy: Designed for festival programmers’ aesthetic preferences + social media shareability.
Director's concept: Literal scene recreation. Festival programmers: 'Seen it before.'
Final concept: Abstract emotional representation. Programmers: 'This demands attention.'
Including Sundance, TIFF
Within 60 days of poster release
IndieWire 'Posters of the Year'
為電影行銷主管提供數據驅動的洞察 Data-driven insights for film marketing executives
分析 2023-2025 年發行的 847 張恐怖片海報。識別出在串流平台上點擊率最高的字體家族、字重和處理方式。
"窄體無襯線字體在恐怖片縮圖點擊率上比襯線字體高出 23%"
喜劇電影行銷中色彩配置效果的完整研究。包含來自 6 個串流平台、12,000 個觀看者互動的熱點圖數據。
"黃色主導配色的「觀看意願」評分高出 31%"
針對 Netflix 瀏覽介面的縮圖優化技術拆解。包含平台特定要求和演算法考量。
"78% 的觀看決定僅基於縮圖印象"
專有眼動追蹤研究，揭示最佳臉部定位、視線方向和情緒表達以獲得最大觀眾參與度。
"偏離中心且直視的臉部在前 200ms 內獲得 2.3 倍注意力"
Analysis of 847 horror film posters released 2023-2025. Identifies font families, weights, and treatments that correlate with highest click-through rates on streaming platforms.
"Condensed sans-serifs outperform serif fonts by 23% in horror thumbnail CTR"
Comprehensive study on color palette effectiveness in comedy film marketing. Includes heat map data from 12,000 viewer sessions across 6 streaming platforms.
"Yellow-dominant palettes show 31% higher 'intent to watch' scores"
Technical breakdown of thumbnail optimization for Netflix's browse interface. Includes platform-specific requirements and algorithm considerations.
"78% of viewing decisions are made based on thumbnail impression alone"
Proprietary eye-tracking research revealing optimal face positioning, gaze direction, and emotional expression for maximum viewer engagement.
"Off-center faces with direct gaze capture 2.3x more attention in first 200ms"
加入 2,400+ 位行銷主管，接收我們的數據驅動電影行銷分析。 Join 2,400+ marketing executives receiving our data-driven film marketing analysis.
以及我們的 UX 架構如何修正它們 And how our UX architecture corrects them
傳統工作室製作美麗的院線海報，但在 Netflix 的 160×90 像素縮圖下變成無法辨識的模糊塊。78% 的串流觀眾僅憑縮圖印象做出決定。
「創意總監喜歡」不是商業依據。傳統代理商基於主觀偏好出稿，而非注意力捕獲或轉換潛力的實證證據。
Netflix、Amazon、HBO 和院線展示各有不同的視覺要求、演算法考量和受眾情境。到處投放相同素材是在浪費轉換機會。
Traditional studios create beautiful theatrical posters that become illegible smudges at Netflix's 160×90 pixel thumbnail. 78% of streaming viewers make decisions based on thumbnail impression alone.
"The creative director liked it" is not a business case. Traditional agencies ship based on subjective preference, not empirical evidence of attention capture or conversion potential.
Netflix, Amazon, HBO, and theatrical displays each have different visual requirements, algorithm considerations, and audience contexts. Shipping the same asset everywhere is leaving conversions on the table.
我們提供最具商業價值的視覺策略方案。 We deliver visual strategy solutions with maximum commercial value.
我們提供靈活的預算配置方案，確保在任何行銷節點上，您的視覺資產都能展現最高規格的製作水準。 We offer flexible budget plans to ensure your visual assets maintain the highest production standards at every marketing touchpoint.